Our Values

  • To always make our major decisions against the back drop of our commitment, not to just survive, but prevail for another 100 years.
  • To stand for integrity, responsibility and have the courage, regardless of how difficult, to always come from a place called the truth.
  • To be accountable to our customers, suppliers, shareholders and to each other for the making and keeping of our promises. We operate from the premise that there are no excuses.
  • To exceed our customers expectations in a relationship of mutual respect and straight talk; not seeking or giving unfair advantage.
  • To always live within our balance sheet.
  • To prosper in both good times and bad.
  • To continually improve, streamline and simplify everything we do, therefore pro-actively driving down our operating costs. (costs are our enemy, not our competitors).
  • To be about hard work. It has always been our tradition and our trademark.
  • To honor and support each other's well being and never reacting to abuse by passing it on.
  • To stay loose and have some fun.

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